
What is Storytelling?
Storytelling is the art of telling a compelling story. It goes beyond merely conveying information; it primarily evokes emotions.
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Experiences are shared in a way that captivates and engages the audience, allowing them to genuinely empathize with the story.
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Even hard facts and figures can stir emotions and spark interest when framed within an engaging narrative.
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Storytelling is not just about adding a personal anecdote to a presentation, nor is it a distraction from the main points or a performance meant to be applauded.
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Whether addressing a small group of three or a crowd of thousands, those who connect best with their audience and convey their messages most effectively are often those who excel at telling stories.
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Storytelling helps build trust with the audience, generate interest, and create connections with others. This approach motivates and inspires listeners.

storytelling workshop
​Why is Storytelling Important?
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Why does storytelling make a difference?
As humans, we rarely view things in isolation because our brains think in stories.
Our brains act like a media library. When we experience something, we don't always store all the details perfectly. Instead, we fill in the gaps with our experiences and emotions.
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Stories …
… activate many more regions in the brain than simple information.
…. provide meaning and context to a subject.
…. engage listeners, making them think and feel along with the story.
… establish a personal connection.
… evoke emotions.
… entertain.
… are easier to remember and stay in the memory longer.
…. are more likely to be shared and retold.
…. have a lasting impact and can motivate the audience.
Great storytellers are memorable, serving as the best teachers, mentors, and influencers.​​​
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what we offer
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We provide a storytelling workshop with a balanced mix of theory, practical examples, an exchange platform for participants, and direct application of tools. A unique aspect of our workshop is the opportunity to collaborate with a seminar actress.
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In the next step, participants receive individual feedback from the audience and coaches. We also discuss body language, facial expressions, and gestures in detail.
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At the end of the workshop, participants receive useful links, such as top TED Talks on storytelling, and best practices. The learned knowledge from theory and practice is then incorporated into an individual action plan to strengthen their personal storytelling skills.
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How the Storytelling Workshop works
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Preparation (approx. 2 weeks before):
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Survey participants on various questions about storytelling, such as: "What do you understand by storytelling?"
Team Workshop:
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Explanation of the term "storytelling" and its significance for presenting oneself and content (theory).
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Impulse talk and discussion on top tips and tricks for storytelling.
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Introduction of tools that make story development easier.
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Development of a personal story and presentation before an actress and coaches. Feedback from the actress, audience, and coaches using an observation form.
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Impulse talk and discussion by the actress on body language, facial expressions, and gestures, with direct application of the learned concepts.
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Follow-Up: 
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Summary of workshop content (Reading-Box).
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How Your Employees will Benefit
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Gain clarity on storytelling concepts.
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Understand the importance of storytelling for presenting oneself.
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Learn how to structure and present a story effectively.
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Actively exchange ideas with other participants on storytelling.
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Discover how other individuals have internalized storytelling and see best practices.
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Develop and test a personal story before an audience.
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Create an individual action plan to integrate storytelling into everyday life.